The emotionally intelligent leader frames everything from the point of view of his or her team:

  • what the opportunity means for everyone together,
  • what it means for individual contributors, and
  • what’s specifically needed from each person in order to reach the goal.

The hard part is that it takes more time to think about all of these angles and to craft the right message. You might even need to segment things better, so that you don’t try to communicate everything to everyone at once.

On top of all of that, you have the added challenge of being brief. But, when done right, you also get the benefit of being far more likely to achieve your ultimate goals.